Laoag City

The Sunshine City of the North!

The Sinking Bell Tower in Laoag City is a historic structure that dates back to the Spanish colonial period. Standing over 45 meters tall, it is one of the tallest bell towers in the Philippines. Phot by Canva.

Laoag City - known as the “Sunshine City of the North,” is a destination that combines rich history, vibrant culture, and stunning natural landscapes. Nestled in Ilocos Norte, this city enjoys sunshine year-round, offering a warm and welcoming atmosphere. From iconic colonial landmarks to thrilling sand dunes and serene rivers, Laoag captivates travelers with its diverse attractions.

As the capital of Ilocos Norte, Laoag is a gateway to the region’s treasures, blending the past and present seamlessly. Visitors can explore centuries-old churches, bustling markets, and scenic spots that reflect the beauty and resilience of the Ilocano people. Whether you’re a history enthusiast, an adventurer, or seeking relaxation, Laoag has something for everyone.

In this blog, we’ll explore Laoag City’s historical heritage, hidden gems, activities, and culinary delights. Discover why this sunny destination deserves a spot on your travel list!

History and Cultural Heritage of Laoag City

Laoag City’s history is deeply rooted in the Philippines’ colonial past and the resilience of the Ilocano people. Established during Spanish colonization in the late 16th century, Laoag became a vital center for trade and religion in Northern Luzon. The Spanish influence is evident in its architecture, with iconic structures like the Sinking Bell Tower and St. William’s Cathedral serving as enduring testaments to the era.

Laoag played a significant role in shaping the Ilocano identity. During the Spanish period, Ilocanos were known for their hard work in agriculture, particularly tobacco farming. The city was part of the tobacco monopoly enforced by the Spanish Crown, which left a lasting economic and cultural impact. Laoag also became a beacon of resistance, with local leaders contributing to the fight for Philippine independence.

Cultural Highlights

The Ilocano people’s traditions and hospitality remain central to Laoag’s identity. Visitors can experience close-knit communities defined by values of "timpuyog" (unity) and resourcefulness. The Pamulinawen Festival, celebrated every February in honor of St. William, showcases the city’s vibrant culture with colorful parades, traditional dances, and lively music.

Heritage sites in and around Laoag reflect its storied past. The Museo Ilocos Norte offers insights into the region’s history, displaying artifacts, traditional clothing, and exhibits on Ilocano customs. Meanwhile, ancestral homes and colonial-era structures scattered throughout the city preserve its old-world charm.

Through its historical landmarks and cultural traditions, Laoag City provides visitors with a deeper understanding of Ilocano heritage, making it a truly enriching destination.

St. William’s Cathedral, also known as the Laoag Cathedral, is a historic Roman Catholic church in Laoag City built in 1612. Photo by Canva

Top Attractions

Laoag City is brimming with attractions that showcase its rich history, cultural heritage, and natural beauty. From historical landmarks to thrilling outdoor adventures, here are the must-visit spots in the Sunshine City of the North.

Historical Landmarks

• Sinking Bell Tower: One of Laoag’s most iconic landmarks, the Sinking Bell Tower is a fascinating piece of history. Built during the Spanish colonial era, this structure earned its name because it gradually sinks into the ground, attributed to the soft soil on which it stands. Despite this, the tower has remained steadfast for centuries and continues to serve as a testament to the city’s rich colonial past.

  
  

• St. William’s Cathedral: Adjacent to the Sinking Bell Tower, St. William’s Cathedral is a striking example of Spanish colonial architecture. Constructed in 1612, the cathedral features a distinct Italian Renaissance design, with its grand façade and massive interiors drawing visitors and worshippers alike. It remains a spiritual and cultural centerpiece in Laoag City.

  
  

• Malacañang of the North: Once a presidential residence during the Marcos era, Malacañang of the North is now a museum offering a glimpse into the region’s history. Overlooking the serene Paoay Lake, the grand structure showcases period furniture, exhibits on the Ilocos Region, and the legacy of former President Ferdinand Marcos.

  
  

• Paoay Church (San Agustin Church): A short drive from Laoag, this UNESCO World Heritage Site is a masterpiece of Baroque architecture. Built in 1710, the church is renowned for its massive buttresses and intricate details. Its rich history and striking design make it a must-visit for history enthusiasts and architecture lovers.

Natural Wonders

• La Paz Sand Dunes: Adventure seekers should not miss the La Paz Sand Dunes, a unique desert-like expanse near the city. Visitors can enjoy exhilarating activities such as sandboarding and 4x4 off-road rides while taking in stunning views of the rolling dunes and the South China Sea. It’s a thrilling escape into nature that’s perfect for all ages.

  
  

• Paoay Lake: This tranquil lake, located near the Malacañang of the North, is a haven for nature lovers. Surrounded by lush greenery, it offers breathtaking views, especially at sunrise and sunset. Birdwatchers will also appreciate the diversity of avian species that thrive in the area.

Museums and Cultural Sites

• Museo Ilocos Norte: Housed in a restored Tabacalera warehouse, the Museo Ilocos Norte provides an immersive look into Ilocano culture and history. The museum features exhibit on traditional Ilocano clothing, farming tools, and everyday artifacts, offering visitors a deeper appreciation of the region’s heritage. It’s a must-visit for those who want to learn more about Ilocos Norte’s identity and its people.

From its architectural marvels to its natural landscapes, Laoag City’s attractions provide a diverse and enriching experience for all types of travelers. Whether you’re delving into its history or exploring its scenic spots, Laoag has something for everyone to enjoy.

Activities in Laoag City

City offers a variety of activities that cater to adventure enthusiasts, culture seekers, and those looking for relaxation. Here are some of the best experiences to enjoy in the Sunshine City of the North.

Outdoor Adventures

• Sandboarding and 4x4 Rides at La Paz Sand Dunes: For thrill-seekers, La Paz Sand Dunes is a must-visit destination. This expansive desert-like landscape is perfect for adrenaline-pumping activities such as sandboarding down the dunes or riding a 4x4 across its rugged terrain. The breathtaking views of the dunes meeting the South China Sea make the experience even more unforgettable.

  
  

• Walking Tours Through Historical Sites: Immerse yourself in the city’s rich history by taking a walking tour of Laoag’s landmarks. Visit the iconic Sinking Bell Tower, St. William’s Cathedral, and ancestral houses that showcase the Spanish colonial influence. These walking tours provide a glimpse into the city’s past while offering opportunities for memorable photos.

Cultural Experiences

• Local Festivals: Pamulinawen Festival held every February is a vibrant celebration in honor of St. William, Laoag’s patron saint. The festival features colorful parades, traditional Ilocano dances, and lively music, offering visitors a chance to witness the city’s rich cultural heritage and community spirit.

  
  

• Culinary Immersion in Ilocano Cuisine: Discover Laoag’s culinary scene by indulging in local favorites like bagnet (crispy pork), empanada, and pinakbet. Visit the city’s markets and food stalls to savor these authentic Ilocano dishes or dine in popular restaurants like Saramsam Café to enjoy modern twists on traditional flavors.

Relaxation

• Strolling by Padsan River: Escape the bustling city by taking a peaceful stroll along the Padsan River. The tranquil ambiance and scenic views make it an ideal spot to relax and unwind. Evening walks are particularly enjoyable as the riverside lights reflect on the water.

  
  

• Visiting Dragon Fruit Farms: Laoag’s dragon fruit farms are a hidden gem for visitors seeking a unique experience. Learn about the cultivation of this vibrant fruit while sampling fresh produce. The farms offer a serene environment, perfect for a leisurely visit.

From heart-racing adventures to cultural explorations and peaceful retreats, Laoag has something to suit every traveler’s preference. These activities ensure that your visit to the Sunshine City is filled with memorable experiences.

Museo Ilocos Norte is a cultural and historical museum in Laoag City. Housed in a restored Tabacalera warehouse, the museum highlights the rich heritage of the Ilocano people and the province's diverse ethnic groups. Photo by Carlo Joseph Moskito via Wikimedia Commons

Hidden Gems of Laoag

While its renowned for its iconic attractions like the Sinking Bell Tower and La Paz Sand Dunes, it also holds hidden treasures that offer unique and tranquil experiences. Here are some lesser-known spots and activities that showcase the city’s quieter, more intimate side.

Less-Known Spots

• Bacarra Domeless Tower: Located just a short drive from Laoag, the tower is a fascinating historical site with a unique story. Known as the “Leaning Tower of the North,” this 17th-century belfry lost its dome during an earthquake in 1983 but remains a striking architectural feature. Its picturesque surroundings and historical charm make it a must-visit for history enthusiasts and photography lovers.

  
  

• Laoag Riverside Walk: For a peaceful escape, the Laoag Riverside Walk offers a serene setting along the Padsan River. This quiet area is ideal for evening strolls, where you can enjoy the tranquil ambiance and views of the water. Local vendors often sell street food, adding a flavorful touch to your leisurely walk.

Unique Experiences

• Tobacco Plantations: Provides a glimpse into the region’s agricultural history. These plantations were once integral to the Spanish tobacco monopoly and continue to be a vital part of the Ilocano economy. A guided tour offers insights into traditional farming practices and the cultural significance of tobacco in the region.

  
  

• Dragon Fruit Farms: A unique experience that combines agriculture and nature. Learn about the cultivation of this vibrant fruit, sample fresh dragon fruit, and enjoy the picturesque farm setting. These farms are a delightful spot for nature lovers and food enthusiasts alike.

  
  

• Paoay Sandbar: Hidden near Paoay Lake, the sandbar emerges during low tide, offering a secluded area for picnics and nature walks. Surrounded by calm waters and lush greenery, it’s a perfect spot for those seeking a quiet retreat away from the crowds.

These gems provide an alternative way to experience Laoag City, showcasing its rich history, natural beauty, and cultural depth. Exploring these lesser-known spots ensures a well-rounded and memorable visit.

Food and Dining

Laoag is a haven for food enthusiasts, offering a vibrant culinary scene that highlights the rich flavors of Ilocano cuisine. From iconic dishes to unique local delicacies, the city provides a feast for both the palate and the senses. Here are some must-try dishes and dining spots.

Ilocano Cuisine

• Bagnet: Laoag’s version of crispy pork belly, bagnet is a culinary masterpiece known for its crunchy exterior and tender, flavorful meat. Often served with a side of vinegar, it’s a favorite among locals and tourists alike.

• Empanada: This deep-fried pastry is stuffed with savory fillings like longganisa, egg, and shredded vegetables. The crispy orange crust and flavorful stuffing make it an iconic Laoag street food.

• Longganisa: Laoag’s garlic-flavored sausage is a breakfast staple, often paired with rice and eggs. Its robust taste makes it a must-try for meat lovers.

• Pinakbet: A hearty vegetable stew cooked with bagoong (fermented fish paste), pinakbet showcases the Ilocano love for fresh, local produce.

  
  

Local Delicacies

• Tupig: A grilled rice cake made with coconut and wrapped in banana leaves, tupig is a sweet treat that’s perfect for snacks or desserts.

• Chichacorn: This crunchy corn snack, seasoned with garlic or cheese, is a popular pasalubong (food souvenir).

• Dragon Fruit Desserts: With dragon fruit farms abundant in the area, Laoag offers creative desserts like dragon fruit ice cream and smoothies, providing a refreshing twist to your culinary journey.

  
  

Dining Spots

• Saramsam Café: A favorite among locals and visitors, the cafe offers a fusion of traditional and modern Ilocano flavors. Their bagnet pizza and empanada pasta are inventive takes on classic dishes, providing a unique dining experience in a cozy atmosphere.

  
  

• La Preciosa: Known for its classic Ilocano dishes, the go-to place for authentic home-cooked meals. The restaurant’s bagnet and poque-poque (eggplant salad) are must-tries, and their signature carrot cake is a delightful way to end your meal.

Whether you’re exploring street food stalls or dining at well-loved restaurants, Laoag City’s culinary offerings reflect its rich culture and love for bold flavors. A visit to Laoag wouldn’t be complete without savoring its delectable Ilocano dishes and local specialties.

Paoay Church, officially known as San Agustin Church, is a UNESCO World Heritage Site located in Paoay, Ilocos Norte. Completed in 1710, this historic church is renowned for its Baroque architecture and massive buttresses, designed to withstand earthquakes. Photo by Canva.

How to Get to Laoag City

Traveling to Laoag is straightforward, with multiple transportation options available. Here’s a quick guide to help you plan your journey:

By Air

• Fastest Option: Laoag International Airport offers direct flights from Manila and select international destinations.

• Flight Duration: Around 1 hour from Manila.

• Getting Around: From the airport, take a taxi or tricycle to reach the city center or your accommodations quickly.

  
  

By Land

• Bus Routes: Several bus companies, including Partas, Fariñas, and Victory Liner, offer daily trips to Laoag from major Luzon cities like Manila and Baguio.

• Travel Time: Approximately 8 to 10 hours from Manila.

• Why Choose This Option: Perfect for budget travelers and those who enjoy taking in the scenic countryside.

  
  

By Private Vehicle

• Scenic Road Trip: Driving to Laoag lets you explore the beauty of Northern Luzon at your own pace.

• Route Highlights: Take the NLEX, SCTEX, and TPLEX, followed by the MacArthur Highway.

• Travel Time: Around 8 to 9 hours from Manila.

• Bonus: Stop by attractions along the way, like Vigan or Paoay, for a more immersive experience.

  
  

With these options, reaching Laoag is a breeze, whether you prioritize speed, budget, or flexibility. Choose the method that suits your travel style and start your adventure in the Sunshine City of the North.

Accommodation

A variety of accommodations that cater to different budgets and preferences. Whether you’re looking for luxurious amenities, mid-range comfort, or budget-friendly options. Here’s a quick guide to help you find the perfect place to stay:

Luxury Options

• Fort Ilocandia Resort: For a touch of history and luxury, Fort Ilocandia Resort is the top choice in Laoag. This sprawling resort features Spanish-inspired architecture, lush gardens, and world-class amenities, including a golf course, swimming pools, and restaurants. Its proximity to the beach and major attractions makes it ideal for those seeking a refined and relaxing stay.

Mid-Range Accommodations

• Java Hotel: Known for its unique fusion of traditional Ilocano architecture and modern comforts, Java Hotel provides a cozy and welcoming atmosphere. Guests enjoy spacious rooms, an on-site restaurant serving Ilocano specialties, and a convenient location near the city center. It’s a great choice for families and couples looking for a comfortable stay without splurging.

  
  

Budget-Friendly Stays

• Local Inns and Homestays: For budget-conscious travelers, Laoag offers plenty of affordable options, including cozy inns and welcoming homestays. These accommodations provide basic amenities and a chance to experience local hospitality. Many are located near the city center, making them a practical choice for travelers who want to explore Laoag without breaking the bank.

  
  

Whether you’re seeking luxury, comfort, or affordability, you’ll find a welcoming place to rest after exploring the city’s rich history and attractions.

Travel Tips

To make the most of your trip to Laoag City, it’s essential to plan ahead and familiarize yourself with local customs and travel essentials. Here are some practical tips to ensure a smooth and enjoyable visit:

Transportation

• Jeepneys and Tricycles: Affordable and widely available, these are the most common modes of transport in the city. Tricycles are particularly convenient for short distances or reaching specific landmarks.

• Car Rentals: For travelers seeking flexibility, car rental services are available and ideal for exploring nearby attractions such as Paoay or Pagudpud at your own pace.

  
  

Packing Essentials

• Comfortable Clothing: Laoag’s sunny weather calls for lightweight, breathable outfits.

• Sunscreen: Protect yourself from the tropical sun, especially during outdoor adventures like sandboarding at La Paz Sand Dunes.

• Sturdy Footwear: Whether you’re strolling through historical sites or hiking at natural attractions, durable shoes are a must.

  
  

Local Etiquette

• Ilocano people are known for their warm hospitality and respect for traditions. Show appreciation for their culture by dressing modestly when visiting churches or heritage sites.

• Learn a few basic Ilocano phrases or greetings—it’s a small gesture that locals will appreciate.

  
  

By following these tips, you’ll be well-prepared to navigate Laoag City and fully immerse yourself in its history, culture, and charm. Happy travels!

The La Paz Sand Dunes, a unique desert-like landscape in Laoag City. Spanning approximately 85 square kilometers, it features rolling dunes that stretch along the South China Sea. A popular destination for adventure enthusiasts, activities such as 4x4 off-road rides, sandboarding, and breathtaking sunset views. Photo by Ricky Artigas via Wikimedia Commons.

Takeaway

Laoag City truly lives up to its title as the “Sunshine City of the North,” offering a perfect mix of history, culture, adventure, and relaxation. From its iconic landmarks like the Sinking Bell Tower and Paoay Church to thrilling experiences at the La Paz Sand Dunes, Laoag is a destination that caters to every traveler’s interests. Add to this its vibrant festivals, delicious Ilocano cuisine, and welcoming locals, and you have a city that promises unforgettable memories.

Whether you’re a history enthusiast, foodie, or adventure seeker, Laoag City is sure to captivate your heart. Start planning your trip and experience the charm of this sunny destination for yourself. Have you visited Laoag City? Share your stories and tips in the comments below—we’d love to hear about your adventures!