Top Things to Do in La Union
- kgm
- Apr 18
- 10 min read
Surf, Explore, and Savor Northern Luzon’s Coastal Gem!
La Union, fondly dubbed the “Surfing Capital of the North,” is one of the Philippines’ most beloved travel destinations—and for good reason. Tucked along the northwestern coast of Luzon, this vibrant province blends sun, sea, and culture into a captivating escape just a few hours from Manila. While surfers flock to its shores for world-class waves, La Union offers far more than its surf breaks.
Whether you're chasing waterfalls, exploring heritage sites, or lounging on quiet beaches, La Union welcomes all kinds of travelers—adventurers, foodies, families, and solitude seekers alike. Its charm lies in its diversity: bustling surf towns contrast with serene coves, lively weekend markets sit alongside peaceful temples, and modern cafés flourish amid traditional Ilocano roots.
This guide explores the top activities and attractions in La Union—from iconic surf spots and scenic hikes to cultural landmarks and culinary delights. If you're ready to experience the perfect balance of thrill and tranquility, La Union is waiting with open arms and golden sunsets.
Surf the Waves at Urbiztondo Beach, San Juan
No trip to La Union is complete without visiting Urbiztondo Beach—the epicenter of the province’s surf culture and a must-see destination for wave chasers. Located in the town of San Juan, Urbiztondo has earned its place on the map as one of the best surfing spots in the Philippines, attracting both local and international surfers all year round.
The beach offers consistent swells ideal for both beginners and seasoned surfers. Several surf schools line the shore, offering board rentals and lessons at affordable rates. If you're new to the sport, patient local instructors will have you standing on a board in no time. For more experienced surfers, bigger waves roll in between October and February, coinciding with the northeast monsoon season.
Beyond the surf, Urbiztondo’s beachfront is dotted with cozy hostels, boutique resorts, lively cafés, and vibrant weekend markets. Whether you come for the adrenaline or the chill coastal vibe, Urbiztondo sets the tone for La Union’s easygoing yet adventurous spirit.
It's not just a surf spot—it’s a lifestyle. Come for the waves, stay for the sunsets.
Hike to Tangadan Falls, San Gabriel
Tucked within the lush highlands of San Gabriel lies Tangadan Falls, a two-tiered natural wonder that has become one of La Union’s most beloved eco-tourism spots. Reaching this majestic cascade requires a scenic 45-minute to 1-hour trek through rice fields, bamboo groves, and gently rolling forest trails—an immersive experience that rewards you with breathtaking views and refreshing mountain air.
Once you arrive, you’ll be greeted by the thunderous yet soothing sound of cascading water plunging into a deep, emerald pool. The main basin is ideal for swimming, while the surrounding rock formations make for great cliff-jumping spots for the adventurous. Bamboo rafts are also available for rent, offering a closer view of the falls.
Hiring a local guide is recommended for first-time visitors, not only to navigate the trail but also to learn about the local flora and culture along the way. Entrance and environmental fees are modest, helping fund community conservation efforts.
Whether you’re after a tranquil dip or a thrilling jump into nature’s playground, Tangadan Falls is a rewarding highlight of your La Union adventure—proof that the region’s magic goes well beyond the coastline.
Visit the Ma-Cho Temple, San Fernando
Standing gracefully on a hill overlooking the West Philippine Sea, the Ma-Cho Temple in San Fernando is a serene cultural landmark and a symbol of La Union’s rich multicultural heritage. Built in 1977, this Taoist temple honors Ma-Cho (Mazu), the Chinese goddess of the sea, revered by both Filipino-Chinese and local devotees.
The temple’s architecture is striking—ornate roofs with dragon motifs, red columns, and intricate carvings line the walkways. From the entrance, visitors ascend stone steps that open to panoramic views of the coast, especially beautiful at sunset. Inside, a peaceful courtyard and prayer halls offer a quiet space for reflection, and the temple grounds are adorned with koi ponds and sculptures symbolizing prosperity and protection.
Ma-Cho Temple is open to all visitors regardless of faith and is a meaningful stop not only for spiritual reflection but also for those interested in Philippine-Chinese history and artistry. Wearing modest clothing and maintaining respectful behavior is encouraged when visiting.
Whether you’re there to admire the architecture, enjoy the views, or soak in the peaceful atmosphere, Ma-Cho Temple adds a contemplative and cultural layer to any La Union itinerary.
Discover Bahay na Bato in Luna
Nestled along the rocky coastline of Luna, Bahay na Bato is a fusion of art, culture, and architecture that has become a must-visit attraction in La Union. Originally built as a private rest house, this seaside property has transformed into a public art space that celebrates local craftsmanship and coastal living.
What makes Bahay na Bato unique is its extensive use of pebbles and stones—naturally sourced from Luna’s shores—in its walls, sculptures, and intricate installations. Inside, you'll find rooms filled with hand-carved furniture, mosaic walls, and whimsical art pieces that reflect Filipino life, humor, and imagination. The outdoor gardens and oceanfront views add to its tranquil charm.
Beyond being an aesthetic retreat, Bahay na Bato supports local artisans by showcasing regional artistry in every corner. Visitors can explore the gallery-style interiors, take in sweeping views of the West Philippine Sea, and purchase locally made crafts and souvenirs.
It’s a peaceful stop for travelers looking to slow down, appreciate art, and connect with the culture and environment of Northern Luzon—all while enjoying the soothing sounds of waves crashing against the rocky coast.
Grape Picking in Bauang Vineyards
A surprising gem in La Union’s coastal landscape, the vineyards of Bauang offer a rare and delightful experience for travelers—grape picking in the tropics. Known as one of the few places in the Philippines where table grapes are cultivated, Bauang has steadily gained popularity for its locally grown harvests and hands-on tours.
Several family-owned vineyards welcome visitors during the grape season, which typically runs from March to May. Guests can stroll through rows of grapevines, learn about the growing process, and pick bunches straight from the vines. It's an enjoyable and educational experience for families, couples, and curious foodies alike.
Most vineyard visits also include the opportunity to sample fresh grape juice, wine, or even local delicacies made with grapes. Guided tours offer insights into how these tropical vineyards have thrived in La Union’s warm climate, making for a unique agri-tourism activity.
Don’t forget to bring a hat, sunscreen, and a camera—grape picking in Bauang offers not just fresh produce, but also great photo opportunities and a deeper appreciation for local innovation in agriculture.
Unwind at Bauang and San Fernando Beaches
While San Juan steals the spotlight with its surf scene, the neighboring beaches of Bauang and San Fernando offer a quieter, more laid-back coastal experience in La Union. These beaches are perfect for travelers seeking calm waters, scenic sunsets, and a relaxed atmosphere without the crowds.
Bauang Beach, lined with coconut trees and rustic resorts, is ideal for swimming, sunbathing, and beachfront dining. It's also a popular spot for locals, especially during weekends, offering an authentic glimpse of everyday coastal life. Nearby San Fernando Beach offers long stretches of sand perfect for morning walks and late afternoon relaxation, with fewer tourists and a peaceful vibe.
Both locations are excellent for catching sunsets—when the sky turns brilliant shades of orange and pink over the West Philippine Sea. You’ll also find several beachfront restaurants and local eateries that serve fresh seafood and Ilocano specialties, adding to the charm.
Whether you’re lounging with a book, strolling along the shore, or enjoying dinner with a view, these beaches provide a more serene alternative to La Union’s busier surf spots—perfect for families, couples, and anyone looking to simply unwind.
Enjoy Local Cuisine and Cafes
No trip to La Union is complete without indulging in its rich and flavorful local cuisine. The province offers a delicious blend of traditional Ilocano dishes and modern café fare, making it a destination for food lovers as much as beachgoers and adventurers.
Start with iconic local specialties like bagnet—a crispy deep-fried pork belly dish that pairs well with KBL (kamatis, bagoong, lasona), and longganisa, the garlicky local sausage that’s a breakfast staple. Don’t miss halo-halo de Iloko in San Fernando, a colorful and generous version of the Filipino dessert packed with local ingredients like ube, sweet bananas, and yema.
In recent years, La Union’s café culture has blossomed, especially in San Juan and nearby hilltop areas. Cafes such as El Union Coffee and Clean Beach feature coastal views, artisanal coffee, and creative menus that draw both locals and travelers.
Weekend markets also add to the culinary charm—offering homemade delicacies, fresh produce, and regional snacks.
Whether you’re craving traditional comfort food or modern café bites, La Union’s culinary landscape offers a satisfying taste of Northern Luzon’s flavors—with the added bonus of beach or mountain views.
Island Hopping or Trekking to Immuki Island, Balaoan
For those seeking off-the-beaten-path adventures, Immuki Island in Balaoan offers a unique coastal experience just north of San Juan. This small, rocky islet is connected to the mainland by a sandbar that appears during low tide, making it accessible on foot with a short trek through shallow waters and mangroves.
Immuki Island is not your typical white-sand destination—it’s known for its natural tidal pools, coral rock formations, and crystal-clear waters ideal for a refreshing dip or exploration. It’s a favorite among nature lovers and photographers for its raw, untouched beauty and dramatic seascapes.
The trek itself is part of the adventure. You’ll pass through coastal vegetation, wade through ankle-deep water, and arrive at a peaceful island perfect for relaxing, swimming, or simply taking in the view.
Visitors are encouraged to bring reef-safe sunscreen, wear water shoes, and pack out all trash to help preserve the site’s natural charm. Local guides are available for assistance and to share stories about the area’s marine ecology and local lore.
Immuki Island is a quiet reminder of La Union’s lesser-known coastal treasures—wild, peaceful, and perfect for a slow-paced escape.
Try Adventure Activities at PUGAD Adventure Park, Pugo
For thrill-seekers and outdoor lovers, PUGAD (short for Pugo Adventure) in Pugo, La Union offers an exciting escape into nature. Set against a backdrop of forested hills and river landscapes, this adventure park is known for its range of adrenaline-filled activities.
Among the most popular attractions are the zip lines—particularly the 400-meter-long “Superman” zip line, which lets you fly between mountains at thrilling heights. PUGAD also offers wall climbing, rappelling, ATV rides, and the Australian Rundown, a head-first wall descent that adds an extra rush of excitement.
The park has family-friendly amenities like swimming pools, hanging bridges, and even a mini-zoo. It’s an ideal location for barkada trips, family outings, or corporate team building.
Various activity packages are available depending on your interest and budget, and there are cottages and overnight accommodations if you want to extend your stay. Open daily from 8 AM to 5 PM, PUGAD combines natural scenery and adventure, making it a must-visit stop in inland La Union.
Explore the Agoo–Damortis Protected Landscape and Seascape
For nature lovers and eco-tourists, the Agoo–Damortis Protected Landscape and Seascape offers a serene retreat into La Union’s natural beauty. Located in the southern part of the province, this protected area covers both coastal waters and mangrove forests that are rich in biodiversity.
It’s an excellent destination for birdwatching, especially during migratory seasons when flocks of herons and egrets visit the wetlands. The mangrove trails also provide an opportunity to learn about coastal ecosystems and the importance of environmental conservation. Locals offer guided boat tours that take you through the calm estuarine waters, where you’ll spot mudskippers, crabs, and a variety of bird species.
Aside from its ecological value, the area offers peaceful coastal scenery perfect for photography, picnics, or quiet reflection. Its relatively undiscovered status makes it an off-the-beaten-path destination for travelers seeking a more tranquil and meaningful connection with nature.
Whether you're a birding enthusiast or a traveler looking to explore La Union’s quieter side, this protected area delivers both educational and scenic experiences.
Other Must-Visit Attractions in La Union
Beyond surfing and beaches, La Union offers a variety of historical, natural, and cultural spots worth exploring. Here are 10 additional must-visit attractions:
Baluarte Watch Tower (Luna)
A restored Spanish-era watchtower built to defend the coastline from pirates. Now a popular historical site and sunset photo spot.
Luna Pebble Beach
A unique beach filled with smooth pebbles instead of sand. Serene and scenic, it's ideal for quiet walks and photography.
Occalong Falls (Sudipen)
A secluded waterfall surrounded by lush forest, perfect for nature lovers seeking a short trek and a peaceful dip.
St. Catherine of Alexandria Parish / Agoo Basilica (Agoo)
One of the oldest churches in La Union, featuring baroque design and religious significance, drawing heritage tourists and pilgrims.
Christ the Redeemer Statue (San Fernando)
A hilltop statue overlooking the city, offering panoramic views and a peaceful retreat for reflection or photography.
Immuki Island Boardwalk (Balaoan)
A newly developed wooden walkway that allows access to mangroves and rock pools, even during high tide.
Tapuakan River (Pugo)
Famous for its turquoise water and natural pools, this river is ideal for swimming, rock jumping, and relaxing nature picnics.
Pindangan Ruins (San Fernando)
Remains of an 18th-century Spanish church, offering a glimpse into La Union’s colonial past and a peaceful garden setting.
Darigayos Beach (Luna)
A quiet, less-commercialized beach with golden sand and clear waters—great for solitude, sunrise walks, and local interaction.
La Union Botanical and Zoological Garden (San Fernando)
A family-friendly spot featuring themed gardens, native plants, and a small zoo—perfect for nature education and leisurely strolls.
Travel Tips
Best Time to Visit:
The ideal time to explore La Union is during the dry season, from November to April. These months offer sunny skies and calm seas—perfect for surfing, hiking, and beachside relaxation. If you're looking to avoid crowds, consider traveling on weekdays or outside peak holiday periods.
Getting There:
La Union is easily accessible by land and is approximately 4 to 5 hours from Metro Manila. The most convenient route is via the North Luzon Expressway (NLEX) and Tarlac-Pangasinan-La Union Expressway (TPLEX). Several bus companies also offer direct routes to San Fernando or San Juan.
Accommodation Options:
La Union caters to a range of travelers. For surfside stays, San Juan offers budget hostels like The Circle Hostel, mid-range options like Flotsam and Jetsam, and beachfront resorts. For quieter getaways, Bauang and San Fernando feature family-run inns, seaside hotels, and boutique accommodations with mountain or ocean views. Early booking is recommended during weekends and peak season.
Takeaway
La Union is more than just a surfer’s paradise—it's a vibrant destination where nature, culture, and adventure seamlessly meet. From catching waves at Urbiztondo Beach to hiking toward the cool waters of Tangadan Falls, exploring heritage sites, indulging in local flavors, or simply watching the sun set over quiet shores, La Union offers something for every kind of traveler.
Whether you're planning a weekend getaway or a longer stay, this coastal province invites you to unwind, explore, and reconnect—with nature, with local culture, and with yourself. It's a place where every corner has a story, and every activity leads to a new experience.
Plan your trip, pack your bags, and let La Union welcome you with its signature laid-back charm and warm northern hospitality.
Best place to unwind and relax.
La Union is a place in the Philippines that which is part of Luzon.
Must visit 😍
NakakaWOW
Gusto ko ma-experience yung grape-picking 🤩